Mobile Billboard Advertising
* "Mobile billboards boost name recognition 15 times greater than any other form of advertising." --Product Acceptance and Research, Inc.
"Many advertisers have pointed out that traditional forms of advertising have become less effective in reaching their consumers, especially the lucrative 25-35 year old demographic. They are out and about and when they are at home, they're either in front of the computer or usually watching cable (digital) television. It has really segregated the market and forced advertisers to look at creative solutions."
Caroline E. Mayer, The Washington Post
Compare Approximate CPM (cost per 1,000 impressions)
Newspaper Ad (1/2 Page B&W) $19-$25
T.V. Spot (30 Sec. Prime Time) $16-$20
Magazine (1/4 Page Ad) $8-$10
Radio ( 30-60 Sec. Drive Time) $5-$7
Stationary Billboard (Rotary Bulletins) $3-$4
Mobile Billboard $.90-$1.50
* In a recent study by Product Acceptance and Research in Washington , D.C. , mobile billboard advertising was found to be extremely effective in driving sales. The study measured consumer awareness and sales between static billboards, billboards using motion and lighting, and no billboards. The study showed:
- 43% of respondents recalled the static billboards over no billboards.
- 94% of respondents recalled the mobile billboards.
- 80% recalled the specific advertisement.
- Static billboards resulted in an increase in sales of 54%.
Mobile billboards resulted in an increase in sales of 107%.
Most advertisers who have worked with Mobile Outdoor Billboards agree on at least 10 key benefits:
- A great branding tool for heavily concentrated areas.
- Provides deeper penetration of the message in markets where an advertiser is already established and in markets where they need to be.
- Message is nearly impossible to miss.
- Advertising becomes a parade because of its ability to travel with traffic combined with illumination and music.
- Can target a specific demographic; it works.
- Unique form of delivery maximizes the return on your investment.
- One of the lowest priced means of getting your message to a large target audience.
- Lays the groundwork for TV, radio, and newspaper advertising.
- Mobile Outdoor Billboards can make an ad campaign stronger.
- First impression is, WOW.
STUDIES:
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